The Social Media DNA of Mayo Clinic—and Health Care

Amy L. Kotsenas, Lee Aase, Makala Arce, Farris K. Timimi, Matthew Dacy, Colleen Young, John T. Wald

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


Hippocrates’ admonition and the medical community's aversion to risk have caused many physicians and institutions to resist participation in modern social media sites such as Facebook (Facebook, Inc, Menlo Park, California, USA), Twitter (Twitter Inc, San Francisco, California, USA), and YouTube (San Mateo, California, USA). However, because Mayo Clinic's founders were champions of analog social networking, it was among the earliest hospitals worldwide to create official accounts on these digital platforms. A proper understanding of the traditional mechanisms of knowledge diffusion in medicine and of the nature of social media sites should help professionals see and embrace the opportunities for positive engagement in social media.

Original languageEnglish (US)
Pages (from-to)162-166
Number of pages5
JournalJournal of the American College of Radiology
Issue number1
StatePublished - Jan 2018


  • Facebook
  • Social media
  • Twitter
  • YouTube
  • professional networking

ASJC Scopus subject areas

  • Radiology Nuclear Medicine and imaging


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