TY - JOUR
T1 - The Effect of Message Framing on African American Women’s Intention to Participate in Health-Related Research
AU - Balls-Berry, Joyce E.
AU - Hayes, Sharonne
AU - Parker, Monica
AU - Halyard, Michele
AU - Enders, Felicity
AU - Albertie, Monica
AU - Pinn, Vivian
AU - Radecki Breitkopf, Carmen
N1 - Publisher Copyright:
Copyright © Taylor & Francis Group, LLC.
PY - 2016/5/3
Y1 - 2016/5/3
N2 - This study examined the effect of message framing on African American women’s intention to participate in health-related research and actual registration in ResearchMatch (RM), a disease-neutral, national volunteer research registry. A community-engaged approach was used involving collaboration between an academic medical center and a volunteer service organization formed by professional women of color. A self-administered survey that contained an embedded message framing manipulation was distributed to more than 2,000 African American women attending the 2012 national assembly of The Links, Incorporated. A total of 391 surveys were completed (381 after exclusion: 187 containing the gain-framed message and 194 containing the loss-framed message). The majority (57%) of women expressed favorable intentions to participate in health-related research, and 21% subsequently enrolled in RM. The effect of message framing on intention was moderated by self-efficacy. There was no effect of message framing on RM registration; however, those with high self-efficacy were more than 2 times as likely as those with low self-efficacy to register as a potential study volunteer in RM (odds ratio = 2.62, 95% confidence interval [1.29, 5.33]). This investigation makes theoretical and practical contributions to the field of health communication and informs future strategies to meaningfully and effectively include women and minorities in health-related research.
AB - This study examined the effect of message framing on African American women’s intention to participate in health-related research and actual registration in ResearchMatch (RM), a disease-neutral, national volunteer research registry. A community-engaged approach was used involving collaboration between an academic medical center and a volunteer service organization formed by professional women of color. A self-administered survey that contained an embedded message framing manipulation was distributed to more than 2,000 African American women attending the 2012 national assembly of The Links, Incorporated. A total of 391 surveys were completed (381 after exclusion: 187 containing the gain-framed message and 194 containing the loss-framed message). The majority (57%) of women expressed favorable intentions to participate in health-related research, and 21% subsequently enrolled in RM. The effect of message framing on intention was moderated by self-efficacy. There was no effect of message framing on RM registration; however, those with high self-efficacy were more than 2 times as likely as those with low self-efficacy to register as a potential study volunteer in RM (odds ratio = 2.62, 95% confidence interval [1.29, 5.33]). This investigation makes theoretical and practical contributions to the field of health communication and informs future strategies to meaningfully and effectively include women and minorities in health-related research.
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U2 - 10.1080/10810730.2015.1103333
DO - 10.1080/10810730.2015.1103333
M3 - Article
C2 - 27077665
AN - SCOPUS:84963512465
SN - 1081-0730
VL - 21
SP - 527
EP - 533
JO - Journal of health communication
JF - Journal of health communication
IS - 5
ER -