Portrayal of electronic cigarettes on YouTube

Chuan Luo, Xiaolong Zheng, Daniel Dajun Zeng, Scott Leischow, Kainan Cui, Zhu Zhang, Saike He

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations


Despite the growing number of videos featuring electronic cigarettes, there has been no investigation of the portrayal of these videos. This paper presents the first surveillance data of electronic cigarette videos on YouTube. Our results suggest that viewers are primarily being exposed to content promoting the use of these emerging tobacco products and the viewership is global. This study shows that it is critical to develop appropriate health campaigns to inform potential consumers of harms associated with electronic cigarette use.

Original languageEnglish (US)
Title of host publicationSmart Health - International Conference, ICSH 2013, Proceedings
Number of pages6
StatePublished - 2013
Event2013 International Conference for Smart Health, ICSH 2013 - Beijing
Duration: Aug 3 2013Aug 4 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8040 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Other2013 International Conference for Smart Health, ICSH 2013


  • Data Mining
  • Electronic Cigarettes
  • Public Health
  • YouTube

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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