Health misinformation and the power of narrative messaging in the public sphere

Timothy Caulfield; Alessandro R. Marcon; Blake Murdoch; Jasmine M. Brown; Sarah Tinker Perrault; Jonathan Jarry; Jeremy Snyder; Samantha J. Anthony; Stephanie Brooks; Zubin Master; Christen Rachul; Ubaka Ogbogu; Joshua Greenberg; Amy Zarzeczny; Robyn Hyde-Lay

doi:10.7202/1060911ar

Health misinformation and the power of narrative messaging in the public sphere

Timothy Caulfield, Alessandro R. Marcon, Blake Murdoch, Jasmine M. Brown, Sarah Tinker Perrault, Jonathan Jarry, Jeremy Snyder, Samantha J. Anthony, Stephanie Brooks, Zubin Master, Christen Rachul, Ubaka Ogbogu, Joshua Greenberg, Amy Zarzeczny, Robyn Hyde-Lay

Quantitative Health Sciences

Research output: Contribution to journal › Article › peer-review

22 Scopus citations

Abstract

Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.

Original language	English (US)
Pages (from-to)	52-60
Number of pages	9
Journal	Canadian Journal of Bioethics
Volume	2
Issue number	2
DOIs	https://doi.org/10.7202/1060911ar
State	Published - 2019

Keywords

Health communication
Narrative
Public health
Science communication
Social media

ASJC Scopus subject areas

Health(social science)
Philosophy
Health Policy

Access to Document

10.7202/1060911ar

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Caulfield, T., Marcon, A. R., Murdoch, B., Brown, J. M., Perrault, S. T., Jarry, J., Snyder, J., Anthony, S. J., Brooks, S., Master, Z., Rachul, C., Ogbogu, U., Greenberg, J., Zarzeczny, A., & Hyde-Lay, R. (2019). Health misinformation and the power of narrative messaging in the public sphere. Canadian Journal of Bioethics, 2(2), 52-60. https://doi.org/10.7202/1060911ar

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AU - Perrault, Sarah Tinker

AU - Jarry, Jonathan

AU - Snyder, Jeremy

AU - Anthony, Samantha J.

AU - Brooks, Stephanie

AU - Master, Zubin

AU - Rachul, Christen

AU - Ogbogu, Ubaka

AU - Greenberg, Joshua

AU - Zarzeczny, Amy

AU - Hyde-Lay, Robyn

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Health misinformation and the power of narrative messaging in the public sphere

Abstract

Keywords

ASJC Scopus subject areas

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